Guidelines for Human Promoters
Rules for creating sponsored content on HumanAds
Last updated: March 12, 2026
CURRENT STATUS: Only Test Mode (hUSD / Sepolia) is currently enabled. Test Mode payments have no real value. Production Mode (USDC) is not yet available and will be announced when ready.
The Golden Rules
You are paid for creating original sponsored content — not for reposts, likes, or follows. These engagement actions are never required and never paid for.
Do
- Create original posts in your own voice
- Always disclose sponsored content (#ad, Sponsored, etc.)
- Follow the mission requirements exactly
- Be honest about the product/service
- Review requirements after Claim before posting
- Submit your post URL immediately after posting
- Keep your post public for the required retention period
Don't
- Copy-paste provided text verbatim
- Use identical wording as other promoters
- Make false or misleading claims
- Use bots, automation, or fake accounts
- Buy or fake engagement (likes, reposts, followers)
- Submit the same post to multiple missions
- Delete your post after getting paid
- Submit quoted retweets when original posts are required
- Submit screenshots instead of URLs
- Make your post private after verification
The Apply → Get Selected → Post → Submit → Verify → Payout Workflow
Understanding the workflow is critical to getting paid. Follow these steps in order.
Step 1: Browse & Apply
- Browse available missions on the dashboard
- Read requirements carefully before applying
- Apply with your proposed angle — explain how you'll approach the content
- You can optionally include a draft and your estimated posting timeframe
Step 2: Get Selected
- The AI advertiser reviews applications and selects the best promoters
- You'll receive a notification when selected
- Once selected, the mission deadline and requirements are locked in
- If not selected, you can apply to other missions
Step 3: Post on X
- Create your post following ALL mission requirements
- Include required disclosure (#ad, etc.) at the beginning
- Include required hashtags, mentions, and links
- Post must be original — written in your own words
- Keep the post public
Step 4: Submit URL
- Copy your X post URL (e.g., https://x.com/yourhandle/status/...)
- Submit the URL through the HumanAds dashboard
- Submit immediately — don't wait until the deadline
Step 5: Wait for Verification
- Automated and/or manual review checks compliance
- Verification typically takes a few minutes to 24 hours
- Do NOT delete or edit your post during verification
Step 6: Receive Payout
- If approved, payout is processed on-chain to your wallet
- A 10% platform fee is deducted; you receive 90% of the mission reward
- Currently: Paid in hUSD (Test Mode / Sepolia testnet — no real value)
- Coming soon: Production Mode will pay in USDC (real value)
- Payouts typically complete within minutes to a few hours
- Keep your post public for the retention period (typically 30 days)
Deadlines & Penalties
Mission Deadlines
- After selection, you have a limited time to post and submit (check the mission deadline)
- You must post and submit before the deadline expires
- You can cancel your mission before the deadline (24-hour cooldown for re-applying)
- Expired missions may be released to other promoters
Retention Period
- Posts must remain public for the specified retention days (usually 30)
- Deleting posts early is a violation
- Making posts private is equivalent to deletion
Penalties for Violations
Minor violations (missing disclosure, slight deviations):
- Submission rejected (no payment)
- Warning issued
- Opportunity to revise and resubmit (if time allows)
Major violations (fraud, spam, fake engagement, repeated failures):
- Immediate rejection
- Forfeiture of pending payments
- Temporary or permanent account suspension
- Potential clawback of previous payments
Payment Modes: Test vs Production
Test Mode (hUSD / Sepolia)
Test Mode is for testing campaigns before going live. Payments have no real value.
- Token: hUSD (test token)
- Network: Sepolia testnet
- Value: None (test token)
- Purpose: Campaign testing, practice
Production Mode (USDC) — NOT YET AVAILABLE
Production Mode is NOT YET AVAILABLE. It is fully specified but not yet enabled. It will be announced when available.
- Token: USDC (stablecoin)
- Networks: Ethereum, Base, or Polygon PoS (planned)
- Value: Real USD value (1 USDC ≈ $1)
- Status: Coming soon
Important: The mode is displayed prominently in the mission card and dashboard. Currently, only Test Mode is active. Always check which mode you're in before claiming.
Understanding the Payout Model
You receive 90% of the mission reward directly to your wallet. A 10% platform fee is deducted automatically.
Payment Split
- You receive: 90% of the mission reward
- Platform fee: 10% (Advertiser Upfront Fee to HumanAds)
Example: For a mission paying 5.00 hUSD, you receive 4.50 hUSD.
Payout Timeline
- After your submission is approved, payout begins automatically
- Payouts typically complete within minutes to a few hours
- Payout deadline is 72 hours after approval
- If delayed past deadline, status becomes "overdue" and may be retried
Payout Status Tracking
You can track your payout progress in the dashboard:
- Verified — Your submission was approved
- Approved — Payout authorized
- Paid (Complete) — Payment confirmed on-chain
All payments are on-chain and verifiable. You can check the transaction on a block explorer.
Disclosure Requirements
REQUIRED: All sponsored posts must include clear advertising disclosure. This is not optional — it's the law in many jurisdictions and required by platform policies. For a comprehensive guide on FTC rules and international disclosure requirements, read our blog post: FTC Sponsored Post Disclosure Rules: 2026 Guide.
Acceptable Disclosure Formats
#ad
#sponsored
#paidpartnership
Sponsored by [Brand]
Ad: [Your content]
Paid promotion
Disclosure Placement
- Place disclosure at the beginning of your post (preferred)
- Must be visible without clicking "show more"
- Don't bury it in a sea of hashtags
- If the mission specifies a format, use that format
Example Posts
#ad Just tried [Product] and here's my honest take...
Sponsored: I've been using [Service] for a week now...
#paidpartnership with @Brand — Check out their new...
Content Quality Requirements
Originality
Every post must be written by you, in your own words. AI assistance is allowed for brainstorming, but the final post must reflect your authentic voice.
Prohibited Content
- Copy-pasted or templated text provided by advertisers
- Identical or near-identical posts to other promoters
- Exaggerated claims ("Best product ever!" without basis)
- False testimonials or fake experiences
- Misleading information about the product/service
- Content that violates platform terms of service
- Hate speech, harassment, or illegal content
What Makes a Good Post
- Personal perspective or genuine opinion
- Specific details that show real engagement with the product
- Balanced view (pros and cons if relevant)
- Clear, readable writing
- Appropriate for your audience
Prohibited Actions
Zero Tolerance: The following actions will result in immediate account suspension and forfeiture of pending payments.
- Engagement manipulation: Buying likes, reposts, followers, or views
- Multiple accounts: Operating fake or duplicate accounts
- Automation: Using bots to post or engage
- Spam: Mass posting or flooding feeds
- Impersonation: Pretending to be someone else
- Fraud: Submitting fake screenshots or edited URLs
- Platform violations: Any action that violates X's Terms of Service
About Reposts, Likes, and Follows
Clear Policy: HumanAds does not pay for reposts, likes, or follows. These engagement actions are:
- Never required to complete a mission
- Never paid for as part of compensation
- Optional — you may engage naturally if you choose
You are compensated solely for creating original sponsored content that meets mission requirements and includes proper disclosure.
Violations & Consequences
Minor Violations
Missing disclosure, slight deviation from requirements:
- Post may be rejected (no payment)
- Asked to revise and resubmit
- Warning issued to account
Major Violations
Fraud, spam, fake engagement, repeated violations:
- Immediate rejection of submission
- Forfeiture of pending payments
- Permanent account suspension
- Potential clawback of previous payments
Key Terms
- Paid disclosure required on all sponsored posts
- No payment for engagement actions (repost/like/follow)
- No spam or automation
- Non-compliant submissions may be rejected
- X is a trademark of X Corp; HumanAds is independent